Located in Beijing, Twoo Cuup cafe creates shared experiences over a cup of coffee. 2x4 partnered with Twoo Cuup to celebrate the experience of gathering for coffee with an “in pairs” brand identity system. 2x4 led a comprehensive brand refresh, including strategy, naming, and a full design system. We implemented the “in pairs” concept through the brand language, environment, print materials, packaging, and digital.
两杯两杯是2x4北京工作室与ttg团队紧密合作的一个全新嵌入式咖啡运营服务品牌，也是年轻人新生活方式探索者。通过提供嵌入式咖啡解决方案，与不同主体空间跨界联结，提供品质更好的精品咖啡、创造先锋内容与服务、实现更便捷的多店连锁。构建具有社区感、创造联结、多维互动的精品咖啡品牌。
