Thornback is an indie bookstore in Beijing with books, tea, home supplies, and function of a bazaar. In 18th-century American slang, thornback refers to unmarried women after the age of 26, and is used to mock them for their ugliness and weirdness. But for Yana as a female, the thornback means stubbornly pursuing a better world under imperfect reality.
'I think the value of an independent store is to enrich a monotonous life mode based on some unreasonable "hobbies". We want to create a range of free choices in this space, so that people may instantly be free from the imprisonment of society." — Yana
刺鱼是位于北京的一家集书籍、茶饮、居家、杂货市集于一体的独立店铺。
在18世纪美国的俚语中，刺鱼表示26碎岁以后未嫁的女子，用来嘲讽她们丑陋古怪。但对于作为女性的主理人Yana来说，刺鱼意味着在不完美的现实下倔强地追寻美好的世界。
“我觉得独立店铺的价值就是按照自己的非合理性的一些“嗜好品”来丰富单一的生活模式。我们想在这个空间当中营造一种自由选择的范围，让人们或许在瞬间可以从社会的禁锢当中解脱出来。” — Yana
Logos
Examples of posters
海报示例
