Animation and series of advertisements design for Prada during Chinese Lunar New Year 2018. It's the year of dogs, so the story is about two robot dogs partying with four robots, which are the accessories of the new Prada handbags, in Prada Spirit pop up stores.
2x4再度与Prada合作，为其品牌量身打造2018新春动画及系列推广。狗年主动画以Prada机械狗和四款机器人配饰为主角，以Prada Spirit限时店为原型场景，演绎出在Cahier手袋里面的一场欢乐派对。动画会投放在包括香港机场在内的多个线下界面以及微信、Instagram等多个社交媒体平台。
Animation
Logo
Key Visual
H5 Interactive Page (Open this link with your mobile phone)
Pop up stores
Beijing
Shanghai
Credits:
Animation
Concept, Creative Director, Script: 2x4 Beijing / New York
Animating: 蜜果互动传播顾问（北京）有限公司
Agency: 特赞 Tezign
BGM: 北京酷意时代艺术有限公司 / Arrangment John Towse
H5:
Creative Director, Design: 2x4 Beijing
Coding: 42传播